ChromaGen discussion

With Kenny V.P. Chromagen

A while ago I received an e-mail with only a subject line " is this ChromaGen ? " . As it had a  ChromaGen e-mail address I thought that strange but responded. It seems some of my suggestions have been taken as to the marketing as recently I saw a T.V. article about ChromaGen lenses that specifically did not mention Dyslexia or being FDA cleared which I considered an improvement. 

                      Note : ChromaGen did not always have a money back guarantee ( at least posted on the website where I received my prior information and I had never seen it in print in the many ChromaGen TV ads (articles) that I have read where transcripts appear on the web . While I have mentioned that in the past on blog posts ( prior to this e-mail thread ) now that they do have a guarantee and I have updated my information.

                       Note : ChromaGen in the past wrote articles that stated that they were FDA approved for dyslexia. With threats of sanctions from the FDA they have changed to only claiming that they are FDA cleared .FDA cleared basically means the lenses will do no harm. 

                       Note: Personally I feel that offering a money back guarantee ( for visual dyslexia glasses ) where no harm will result ,is of more consumer value than any benefit someone would receive from having a product classified by the FDA. Consider that FDA approved drugs may have death as a side effect.

                               This is the e-mail starting the thread

-----Original Message-----

From: Kenny Baxter <kenny@chromagenvisionllc.com>
To: john <john@dyslexiaglasses.com>
Sent: Sat, Mar 15, 2014 10:01 am
Subject: Is this ChromaGen?

                                                  My reply

From: John [mailto:hayesatlbch@aol.com
Sent: Saturday, March 15, 2014 1:03 PM
To: kenny@chromagenvisionllc.com
Subject: Re: Is this ChromaGen?

Hi Kenny,

I see you have some association with ChromaGen. See Right Dyslexia Glasses are a better more effective product at removing described visual problems that make reading difficult have eliminated the need for the personal evaluation and have a money back guarantee.

Feel free to send any ChromaGen customers that get little benefit from ChromaGen lenses to dyslexiaglasses.com to get glasses that work.

 If you can describe visual problems that make reading difficult the See Right Dyslexia Glasses will remove those problems.  You can purchase these glasses at dyslexiaglasses.com for $220 for nonprescription glasses with a money back guarantee.

See Right Dyslexia Glasses are universal visual dyslexia glasses that filter all problem causing wavelengths at the same time. This is a more effective method as it is also effective when a person is affected by multiple wavelengths of light and eliminates the costly personal evaluation. 

ChromaGen does have some success but also many people who receive no benefit from them and yet spend the same price as those who are . If they didn't have such a high rate of failure they could also offer a money back guarantee .

I like ChromaGen and Irlen . They advertise more and a fair % of my sales are from people who have tried them first without any or little benefit and end up using See Right Dyslexia Glasses to remove their describe visual problems that make reading difficult.

The navigation buttons are on the left side of all pages on dyslexiaglasses.com. Take some time to read about visual dyslexia on the site and visit the store to purchase glasses if you wish. Feel free to write with questions before you buy.

Best Wishes 

John

 -----Original Message-----

From: Kenny Baxter <Kenny@C>
To: 'John' <hayesatlbch@aol.com>hromaGenVisionLLC.com
Sent: Mon, Mar 17, 2014 1:45 pm
Subject: RE: Is this ChromaGen?

John,

 

We DON'T have a high percent of failure and we DO give a 90 day 100% Money Back guarantee…. and we do Contact Lenses as well. We refunded about 8 pair last year and that was because the 9-13 year old girls were more concerned about their makeup instead of their reading. :)

I just want to make sure you are getting your facts straight. Our guarantees are listed on our website.  Thanks.

Sincerely,

Kenny Baxter

Vice President

 

 

                       Back to Kenny V.P. of ChromaGen

Note : actually my reply with his additions in Bold 

Sent: Monday, March 17, 2014 2:04 PM

To: Kenny@ChromaGenVisionLLC.com

Subject: Re: Is this ChromaGen?

 

 

Kenny,

 

Why the heck would a ChromaGen VP  have sent your original email asking " Is this ChromaGen?" for a title using a ChromaGen subject line ? FIRST, ONE OF MY OD'S TOLD ME THAT YOU WERE SELLING CHROMAGEN, NOT YOUR OWN  ---Original Message-----

From: Kenny Baxter <Kenny@ChromaGenVisionLLC.com>

To: 'John' <hayesatlbch@aol.com>

Sent: Mon, Mar 17, 2014 3:34 pm

Subject: RE: Is this ChromaGen?

 

John,

 

Let me respond in BOLD below.

 

From: John [mailto:hayesatlbch@aol.com] BRAND.

 

It is good to hear that you NOW have a money back guarantee.  WE'VE HAD THE GUARANTEE IN PLACE SINCE THE FIRST DAY. Keep up the good work. I will admit my information about your guarantee was dated. 

 

I like your company. I see increased sales from the interest generated in whatever local market is involved from your articles in the newspapers or TV. I do get sales from people who were not satisfied with the ChromaGen lenses but I have to admit I get much more traffic and sales from unhappy Irlen customers. OUR POSITION IS TO SPEAK FAVORABLY OF ALL OF OUR COMPETITORS, EVEN IRLENS.  I'M NOT SURE WHO YOU COULD BE REFERRING TO AS ONE OF OUR PATIENTS WHO WERE "NOT" SATISFIED? THOSE WHO WEAR CHROMAGEN ARE EXTREMELY SATISFIED.

 

Could you bring me up on what the position is with the FDA ? I remember them smacking your wrists about false claims about your lenses being FDA approved for dyslexia .READ ATTACHMENT. IT'S OUR RESPONSE TO THE IDA WHICHE WE NEVER GOT A RESPONSE TOO. WE SENT IT OUT THE NEXT DAY AND EVEN ASKED THEM IF THEY WOULD ALLOW OUR CHIEF OPTOMETRIC ADVISER TO ATTEND THEIR CONFERENCE FOR QUESTIONS AND ANSWERS.  I did feel that your claiming to be the only FDA approved treatment for dyslexia ( which was and is still untrue ) was an unfair selling point.  ARE YOU FDA?  WE ARE NOT APPROVED, WE ARE CLEARED. THERE IS A DIFFERENCE AND ARE IN THE PROCESS OF HAVING THE US CLINICALS BEING WRITTEN BY THE UNIVERSITY OF PENN OPTOMETRY COLLEGE AT SALUS, AS WE WORK VERTICALLY WITH THE ECP'S. ARE YOU AN OPTOMETRISTS?  Sorry I see that your glasses are cleared by the FDA on your site. 

IMHO that's still somewhat misleading because most people don't know the difference but at least it is legal. THERE ARE MILLIONS OF "CLEARED" FDA PRODUCTS.

Is your success rate For 90% of people that see words moving on the page, ChromaGen is their solution.

true ? That looks like a 10% failure rate to me which seems pretty high especially since stopping words moving is likely the easiest visual problem to remove. YOU MIS-INTERPRET.ARE YOU SAYING YOU HAVE A 100% SUCCESS RATE? WE DO TOO, IF THEY PASS OUR PRE-QUALIFYING SURVEYS. WE DON'T WANT TO WASTE ANYONE'S TIME.

 

I guess I do have a large price advantage but that's because I understand the mechanism that causes the visual problems and was able to make a universal visual dyslexia filter that eliminates the need for the personal evaluation.  WE HAVE PATTENS ON OUR TINTING SOLUTIONS.WE HAVE CHANGE OUR MESSAGING AND ADDRESS "READING DISORDERS AND SYMPTOMS ASSOCIATED WITH DYSLEXIA". THE LEGISLATORS HAVE ASKED US TOO.

 

I love you blaming all your refunds on your customers. NOT SURE WHY YOU MADE THIS STATEMENT, WE CHANGED THOSE WHO DIDN'T LIKE THE GLASSES INTO CONTACT LENSES. The ChromaGen customers that purchase my glasses after trying yours usually seem very motivated to remove their visual problems that are causing reading difficulties. AGAIN, BECAUSE WE HAVE A GUARANTEE, I'D BE INTERESTED IN ANY CHROMAGEN CUSTOMERS THAT YOU ARE TALKING ABOUT. I HAVE NOT HEARD OF ANY UNHAPPY CUSTOMERS IN 4 YEARS.

 

Thanks' again for updating your guarantee information. You will not see anything dated after today about your lack of a guarantee. THANKS. I WISH YOU THE BEST. WE, ALWAYS TAKE THE HIGH ROAD AND WE SUPPORT ALL COMPANIES THAT CAN CHANGE THE LIVES OF THOSE WHO STRUGGLE WITH READING, AS LONG AS THEY AREN'T INFRINGING ON OUR PATTENS. 

 

 

Best Wishes

John Hayes

Inventor of See Right Dyslexia Glasses

 
 
---Original Message-----
From: Kenny Baxter <Kenny@C>
To: 'John' <hayesatlbch@aol.com>hromaGenVisionLLC.com
Sent: Mon, Mar 17, 2014 1:45 pm
Subject: RE: Is this ChromaGen?
John,
 
We DON'T have a high percent of failure and we DO give a 90 day 100% Money Back guarantee…. and we do Contact Lenses as well. We refunded about 8 pair last year and that was because the 9-13 year old girls were more concerned about their makeup instead of their reading. :)
 
I just want to make sure you are getting your facts straight. Our guarantees are listed on our website.  Thanks.
 
Sincerely,
 
Kenny Baxter
Vice President
-------------------------------------------------------------------------------------------------------------------------------------
 
 
-----Original Message-----
From: Kenny Baxter <Kenny@ChromaGenVisionLLC.com>
To: 'John' <hayesatlbch@aol.com>
Sent: Mon, Mar 17, 2014 3:34 pm
Subject: RE: Is this ChromaGen?

John,
 
Let me respond in BOLD below.
 
From: John [mailto:hayesatlbch@aol.com
Sent: Monday, March 17, 2014 2:04 PM
To: Kenny@ChromaGenVisionLLC.com
Subject: Re: Is this ChromaGen?
 

Kenny,
 
Why the heck would a ChromaGen VP  have sent your original email asking " Is this ChromaGen?" for a title using a ChromaGen subject line ? FIRST, ONE OF MY OD'S TOLD ME THAT YOU WERE SELLING CHROMAGEN, NOT YOUR OWN BRAND.
 
It is good to hear that you NOW have a money back guarantee.  WE'VE HAD THE GUARANTEE IN PLACE SINCE THE FIRST DAY. Keep up the good work. I will admit my information about your guarantee was dated. 
 
I like your company. I see increased sales from the interest generated in whatever local market is involved from your articles in the newspapers or TV. I do get sales from people who were not satisfied with the ChromaGen lenses but I have to admit I get much more traffic and sales from unhappy Irlen customers. OUR POSITION IS TO SPEAK FAVORABLY OF ALL OF OUR COMPETITORS, EVEN IRLENS.  I'M NOT SURE WHO YOU COULD BE REFERRING TO AS ONE OF OUR PATIENTS WHO WERE "NOT" SATISFIED? THOSE WHO WEAR CHROMAGEN ARE EXTREMELY SATISFIED.
 
Could you bring me up on what the position is with the FDA ? I remember them smacking your wrists about false claims about your lenses being FDA approved for dyslexia .READ ATTACHMENT. IT'S OUR RESPONSE TO THE IDA WHICHE WE NEVER GOT A RESPONSE TOO. WE SENT IT OUT THE NEXT DAY AND EVEN ASKED THEM IF THEY WOULD ALLOW OUR CHIEF OPTOMETRIC ADVISER TO ATTEND THEIR CONFERENCE FOR QUESTIONS AND ANSWERS.  I did feel that your claiming to be the only FDA approved treatment for dyslexia ( which was and is still untrue ) was an unfair selling point.  ARE YOU FDA?  WE ARE NOT APPROVED, WE ARE CLEARED. THERE IS A DIFFERENCE AND ARE IN THE PROCESS OF HAVING THE US CLINICALS BEING WRITTEN BY THE UNIVERSITY OF PENN OPTOMETRY COLLEGE AT SALUS, AS WE WORK VERTICALLY WITH THE ECP'S. ARE YOU AN OPTOMETRISTS?  Sorry I see that your glasses are cleared by the FDA on your site. 
IMHO that's still somewhat misleading because most people don't know the difference but at least it is legal. THERE ARE MILLIONS OF "CLEARED" FDA PRODUCTS.
Is your success rate For 90% of people that see words moving on the page, ChromaGen is their solution.
true ? That looks like a 10% failure rate to me which seems pretty high especially since stopping words moving is likely the easiest visual problem to remove. YOU MIS-INTERPRET.ARE YOU SAYING YOU HAVE A 100% SUCCESS RATE? WE DO TOO, IF THEY PASS OUR PRE-QUALIFYING SURVEYS. WE DON'T WANT TO WASTE ANYONE'S TIME.
 
I guess I do have a large price advantage but that's because I understand the mechanism that causes the visual problems and was able to make a universal visual dyslexia filter that eliminates the need for the personal evaluation.  WE HAVE PATTENS ON OUR TINTING SOLUTIONS.WE HAVE CHANGE OUR MESSAGING AND ADDRESS "READING DISORDERS AND SYMPTOMS ASSOCIATED WITH DYSLEXIA". THE LEGISLATORS HAVE ASKED US TOO.
 
I love you blaming all your refunds on your customers. NOT SURE WHY YOU MADE THIS STATEMENT, WE CHANGED THOSE WHO DIDN'T LIKE THE GLASSES INTO CONTACT LENSES. The ChromaGen customers that purchase my glasses after trying yours usually seem very motivated to remove their visual problems that are causing reading difficulties. AGAIN, BECAUSE WE HAVE A GUARANTEE, I'D BE INTERESTED IN ANY CHROMAGEN CUSTOMERS THAT YOU ARE TALKING ABOUT. I HAVE NOT HEARD OF ANY UNHAPPY CUSTOMERS IN 4 YEARS.
 
Thanks' again for updating your guarantee information. You will not see anything dated after today about your lack of a guarantee. THANKS. I WISH YOU THE BEST. WE, ALWAYS TAKE THE HIGH ROAD AND WE SUPPORT ALL COMPANIES THAT CAN CHANGE THE LIVES OF THOSE WHO STRUGGLE WITH READING, AS LONG AS THEY AREN'T INFRINGING ON OUR PATTENS. 
 
 
Best Wishes
John Hayes
Inventor of See Right Dyslexia Glasses